The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this in house and wind up only paying for printing and mailing.

Direct mail marketing does not fit every marketing goal, although it is best used as an affordable strategy to build awareness, promote a new offering or event, and remind customers of your business and its products or services. Here are the three best reasons to use direct mail marketing: 1) To build awareness: Get the word out about your business